5/30/2023 0 Comments Nerd palette sansWe paired that with a strong charcoal to establish our primary tier. It communicates our boldness, vibrancy and fun, and so it deserved to stay. We needed to commit to colors, rather than using colors that could be interpreted. Our previous, more rustic palette could appear muddy and inconsistent on various screens. The refreshed logo deserved a refreshed color palette. We integrated, we tweaked, we obsessed, we threw things away, and we landed upon what we believe to be a solid and emotive mark that echoes the friendliness and experience we’re known for. The blades were made more symmetrical and their angles now echo the sweeping forms represented in the hat brim. Lastly, the movement lines framing the propeller were removed, as the implied movement could be achieved instead through the form itself. This minimized the calligraphic quality of the line and increased legibility of the overall symbol.Įliminating the pointed ends of the strokes helped form a more cohesive mark when paired with the letterforms. Next, we targeted thin and thick areas and rendered a more consistent line weight. We did so and quickly achieved a cleaner, smoother, more rounded stroke. The first order of business was to eliminate the brushstroked edge. Our original hat with its hand-crafted texture reproduced poorly in digital formats, and the weathered rustic style made it feel a bit dated. Cabrito’s wide range of OpenType features and companion sans meant that we had plenty of tools to work with across our branding.Īnd we dare you to trill the “r” in Cabrito (which means “little goat” in Spanish) without cracking a smile. Its creator’s goals of legibility and teaching children to read were a nod to our training and made our logo a pleasure to see across various sizes. It wasn’t until we found Cabrito by the foundry Insigne that we knew we had what we wanted. But Stewart’s slab fell down when set up next to the swashes of the hat. Modern, credible, and charming, its only initial flaw was its use by countless companies to give their opaqueness some cheer. Archer, created for Martha Stewart’s brand by Hoefler & Co (née Hoefler-Frere Jones), led the pack for most of the design process, as its ball terminals gave the face much-needed life.Īrcher’s description read like our brand guidelines. Being the friendly people we are, we also needed a happier character than most slabs provide. The perfect way to marry these two was with a modern slab serif-a nod to Western “Wanted” posters and to contemporary tech, which has breathed new life into the slab. Finding our Typeīig Nerd Ranch is a modern tech company with an Old West name and quirky Nerd twist. Stylistically, the logo needed some work, but there were other issues to tend to as well: technical concerns related to legibility, flaws in the hierarchy of elements and some misuses of typography. Some recent market research conducted amongst a pool of our alumni validated our winning personality. These were all of the things we liked to think about ourselves and strove to be: brilliant, kind, hardworking and more. We needed to practice what we preach.Īnd if we were going to take our logo in a different direction, we had better make darn sure it jived with the brand traits outlined in our style guide. We wished to do justice to the brilliance of our fellow Nerds, who speak expertly in code, teach app development to others around the world, execute cutting-edge development for Fortune 500 companies and commence authoring a book on a programming language when it is mere days old.įurthermore, our design department has grown into a well-oiled, full-service UX and UI machine that shares our knowledge and design principles in our iOS Mobile Design and Android Mobile Design bootcamps. Our ethos, spirit and personality haven’t changed over the years we just needed to do a better job of conveying them. We did not seek a full scale redesign, or embark on a quest to rediscover our spirit animal. Our Design team carried out some small but key changes to help modernize our brand. This friendly little chap perfectly embodies our character and culture, but it was time for a makeover. The day when he crosses the schools biggest hot-shot, PaperJam.Since 2001, the Big Nerd Ranch logo has featured a nerdy propeller affixed to a 10-gallon hat. But that all changes one fateful autumn day. He keeps on top of his homework, has great, nerdy friends and keeps out of the way of the troublemakers- The Jocks. Creator Chose Not To Use Archive Warningsįresh has an almost perfect life.An Odd, But Perfect, Match- FreshPaper: Nerd and Jock AU- UndertaleĪutumn_Days Fandoms: Undertale (Video Game)
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